Blueglass LA Session: Links matter: How to measure and attain them
Moderator: Chris Winfield Speakers: Rand Fishkin, CEO and CO-Founder, SEOmoz Dave Snyder, Partner, Search & Social Rand is up first, so here we go! Strategic Link Analysis for SEO Step 1 – Determine your goals The links match in different ways to different goals. If you’re in marketing and you want to attract a specific [...] Check out the SEO Tools guide at Search Engine Journal . Blueglass LA …

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Many people want as much exposure as they can get for their site, but few are willing to really dig in and do the footwork required in gaining that attention. Even though your site may be ranking well with the use of inbound links, in order to keep to your sites backlinks looking human and natural there are a few things you should do to reinforce your site’s linking efforts.

One of the easiest tricks is to set up a free blog on one of the popular blog providers and post regular articles. It is a good idea to create the site with relevance to your real site. You don’t have to spend a lot time coming up with original content, it’s quite easy to use free available on the web content mixed in with some original articles. After the site has been up for a while then create a link to your site. Keep in mind that you need to make this blog site appear completely unique and that is has no direct connection to you or your real website. Another powerful trick used is to look for a popular topic that relates to your real site and post adversarial articles to lure and entice readers to link to your blog and post comments. This is a subtle trick that adds legitimacy to your blog site and aids in making it an authority.

Another good idea is to get your family and friends involved in the blog site by letting them post their own articles. This networking approach has a spill over effect that will help bring in others to the blog site, but please remember that the focus of this site is build trust and authority to be used in the promotion and protection of your real site and its incoming paid links.

If you live in a small city or town, you may ask the local chamber of commerce to link to your site, or maybe a local non-profit organization. These types of sites have valuable site trust and authority and will help strengthen your sites position on the SERPs.

Another solid source of authority can be found at your local city college. Find out who runs the college website and blogs and build a relationship with them through either a mutual interest, or simply inquire if you can purchase a link ad from their site to yours.

There are many more possibilities to building your site’s authority on the SERPs, be flexible and spend time looking at what other sites are doing, and try to think outside the normal SEO channels and always be creative!

A dead link, also known as a dangling link and a broken link, is defined as a link which leads to an error page or a web page or server which is unavailable. While the occasional dead link may not seem like too much of a big deal all it takes is a single dead link to lose a customer.
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Incoming links offer your business website two main benefits. Incoming links increase your website traffic which of course means your conversions and sales increase. Incoming links also increase your search engine ranking because search engine spiders from all the search engines including MSN, Yahoo, and Google, all use incoming links as part of their ranking and indexing algorithm.

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Link backs are an important aspect of a thorough search engine optimization strategy. A backlink is simply a link to a website page. A link back, for the terms and purposes described in this article is a reciprocal link to a website page. You’ve linked to someone and they are going to link back.
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There are several ways to get traffic to a website. We can buy ads on high-traffic websites. We can purchase pay-per-click traffic through search engines. We can pay to have our sites optimized for good natural search rankings. But there are also some free ways to get traffic.
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Search engine optimization is constantly evolving. Some of the things that were of great importance to search engines just a few years ago, such as keyword tags, are now almost completely obsolete. But there’s one component of search engine optimization that is unlikely to become irrelevant, and that is the incoming link.

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There is a lot involved in creating a successful website. You have to set up your content management system if you’re using one, come up with an attractive layout, have graphics done, and fill it with content. If it’s an ecommerce site, you’ll need to set up a shopping cart and add pictures and product descriptions. Once that’s all done, you’re ready to get visitors coming in. Read the rest of this entry »

Online business owners know what links are and how important they are. A link is a portal to your site that may come from your own site or an outside source. Links help visitors find their way to your site and navigate through your pages.

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