Author Archive

How to Check for Dead Links on Your Web Site

A dead link, also known as a dangling link and a broken link, is defined as a link which leads to an error page or a web page or server which is unava...

 

A dead link, also known as a dangling link and a broken link, is defined as a link which leads to an error page or a web page or server which is unavailable. While the occasional dead link may not seem like too much of a big deal all it takes is a single dead link to lose a customer.
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How To Find A Great Graphic Designer

 

Finding a great Graphic Designer can be about as difficult as finding your life’s calling with a million dollar paycheck. Sure they exist however finding the right one takes patience, diligence, a whole lot of time and a bit of luck, right? Not necessarily. Finding a great graphic designer is easy — when you know where to look.
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Hiring a Project Manager: Putting It All Together (Part 4)

 

Project managers, when you hire well, can become your most favorite person on the planet. Hiring a good project manager means you can sit back and relax knowing that the project tasks are being 100% taken care of in a professional, productive, and profitable manner. It frees up your time, reduces or even eliminates stress, and increases your bottom line. However a bad hire can affect profits, increase stress which can kick your blood pressure up to dangerous levels and waste a tremendous amount of time and money. Here’s how to hire a qualified project manager.
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Where to Use Your Logo for Maximum Results

 

Think the only place a business logo can be used is on your website and business card? Not true. There are many creative and effective places to use your business logo for maximum results. Read the rest of this entry »

Where Do I Get Logos Made?

 

Are you in the market for a logo? If you are new to that term, a logo is a special graphic used to represent a company. Think of the company Nike; their logo is a swoosh symbol. If you are looking for a graphic to symbolize your business, you may be wondering where you can go to purchase one.
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What is a Project Manager?

 

A project, in essence, is someone who oversees a project to completion. Let’s say for example, you are building a small outbuilding at home or have a list of calls and meetings to complete. Most of these “projects” can be done by yourself, but if you have a housing development or are starting on a large business venture, a project manager can come in very handy.
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Do You Need a Logo for Your Business?

 

When you stared your business, you knew you needed a lot of things. You’ve probably heard the word “logo” before but perhaps it wasn’t the top priority on your to-do list. Read the rest of this entry »

Is Marketing Driving You Mad?

 

Any successful business owner knows how important marketing is. Even if you have a miniscule budget, it’s important to make sure that people know about your business. If you don’t, it’s going to be hard to make any sales. Read the rest of this entry »

What Are Link Backs?

 

Search engine optimization is constantly evolving. Some of the things that were of great importance to search engines just a few years ago, such as keyword tags, are now almost completely obsolete. But there’s one component of search engine optimization that is unlikely to become irrelevant, and that is the incoming link.

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Do Incoming Links Help With Advertising?

 

There is a lot involved in creating a successful website. You have to set up your content management system if you’re using one, come up with an attractive layout, have graphics done, and fill it with content. If it’s an ecommerce site, you’ll need to set up a shopping cart and add pictures and product descriptions. Once that’s all done, you’re ready to get visitors coming in. Read the rest of this entry »

Graphic Design Primer

 

You may not realize it, but graphics are everywhere. They’re on the packaging of practically every product you find in a store, on businesses’ promotional materials, and on web pages. Quality graphics are important to a business’ image. Read the rest of this entry »

Where to Get Graphic Designs

 

When we surf the Web, we’re exposed to an unreal amount of graphics. They’re on practically every web page in existence. It’s hard to believe that just a couple of decades ago, the Internet was entirely text-based. Read the rest of this entry »

Frugal Marketing 101

 

When you’re building a business on a budget, getting started may seem like an insurmountable task. But with hard work and determination, you can do it. Once you’ve got everything in place, it’s time to get to work on marketing your business. Read the rest of this entry »

Paid Advertising vs. Free Advertising

 

Advertising can be a very big topic among small business owners. It is not uncommon for small business owners to feel a little lost when it comes to advertising. There are so many choices out there that it can be a little confusing when trying to figure out the best advertising options. Read the rest of this entry »

Dead Links Will KILL Your Traffic

 

Online business owners know what links are and how important they are. A link is a portal to your site that may come from your own site or an outside source. Links help visitors find their way to your site and navigate through your pages.

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Places to Start Your Advertising

 

When you have decided that you need to advertise you have to start somewhere. Some of this decision will depend on what you are advertising and the market niche you want, as well as who will be managing the advertising – you or an agency.

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Auto Responders: Work Smarter, Not Harder

 

The use of auto responders is quickly becoming popular. Given the digital age we have come into at full speed, it is becoming more and more time-consuming to be checking voicemails and answering machines. The digital age is now allocating and advocating the use of these responders as a fax-on-demand-type of system. Read the rest of this entry »

Hiring a Project Manager: Do I need a Project Manager? (Part 1)

 

How do you know if you need a project manager? The first thing in any new business or venture one should do is prepare a business plan. In looking over this business plan you need to ask yourself some questions. “Can I accomplish everything by myself?” “Will it be timely?” “Will I be able to manage all that needs to be done and do it well?” If you answered no to any of these, chances are you need a project manager. Read the rest of this entry »