John Andrews made some excellent points in a recent entry on his comprehensive blog.

John discussed the problems with “White Hat SEO” tactics and how the age-old concept of “writing good content” helps big and small web players alike, but usually doesn’t help you nearly as much.

If you’re doing Internet Marketing and are using or thinking about using “White Hat SEO” tactics, this article is worth a look. (Not that John endorses Black Hat SEO, by the way. That’s not the point.)

Enjoy!

-William Clements