You may not realize it, but graphics are everywhere. They’re on the packaging of practically every product you find in a store, on businesses’ promotional materials, and on web pages. Quality graphics are important to a business’ image.
Graphic design is defined as any discipline which focuses on visual communication and presentation. It can be the creation of an original font that is used to create a logo, a pictograph used on a road sign, or a cartoon character used in promotional materials. Even the arrangement of shapes and use of complementing colors on a package of cookies is considered graphic design.

The History of Graphic Design

Although graphic design today is commonly associated with computers, it existed long before they did. Cave drawings could be considered graphic design by its strictest definition. But graphic design did not become a discipline until some time after the invention of printing.

In the 1800s, graphic design began to be viewed separately from fine art. This was also the time when Piet Mondrian, known as the father of graphic design, began using grids similar to those used in graphic design today. Graphic design was also showcased at the Great Exhibition in 1851.

The term graphic design came into use in the early 1900s. Its commercial use became more widespread, and lots of new techniques and tools were introduced. The industry continued to evolve, but took on a whole new face as computers were introduced and improved.

Graphic Design Today

Nowadays, a great deal of graphic design is done using a computer. Designers can create illustrations, utilize fonts, and create layouts without having to pick up a pen or pencil. This has made graphic design quicker and more uniform, but it requires the designer to learn software programs. While some prefer to use old-fashioned techniques, the teaching of software applications at design tools has helped their use become the norm.

Graphic design has become an integral part of branding for businesses and their products. The use of logos, illustrated mascots, and even certain color combinations helps companies create their identities and cement themselves in the minds of consumers. Distinctive web graphics and layouts set certain websites apart, and even personal and hobby sites are increasingly having custom graphics done.

Few businesses are completely without a need for graphic design. Whether you want to print professional-looking business cards or put your mark on your product packaging, you will at least need a logo. And depending on your marketing methods, you may need much more. Graphics can be bought cheaply, but in most cases, you get what you pay for. Having quality graphics done is good for your company’s image, and it helps you make the best possible first impression.